Video Marketing Strategy Campaign

I wanted to condense information, create more visual interest, and maintain clarity.

I focused on the sales funnel illustrated in the original deck. I thought it would create a perfect timeline to position pain points and video solutions on a journey map. My goal was to help clients better visualize how customers interact with their brand and where they need the most intervention.

It took lots of thumbnails to capture abstract concepts like strategy, teamwork, and video marketing!

With guidance from my creative director, we found ideas that complimented the webpage copy.

I then illustrated in Photoshop, where I created custom brushes to replicate Pixel Park's style.